It was a time when corporate and business videos were considered to be a luxury within the company’s marketing plan. But not anymore. Video is now as an essential element of a well-designed marketing plan regardless of whether you run an independent business or are part of a larger business.
Some of the misconceptions that surround videos today remain in the past. A few of them are:
Video content is expensive.
Complex to create
It is difficult to figure out the right way
Might not bring much value.
The goal in this piece is to clarify the myths. This article will help you understand the real advantages of video marketing as well as the reasons why it is a good idea to consider using it in your business.
Video is the most popular method for consumers to access content
Video is a easy and simple method of giving information in a personalized and powerful method. The public has accepted this method of getting information. The information gathered through video is absorbed more quickly than reading text on a webpage. Another advantage is that this information is more durable than text. This means that consumers are more likely to keep thinking about it for longer than just reading text.
Videos are ranked high on YouTube
Many people are surprised to learn that the second most popular search engine on the planet can be found on YouTube ( with a large margin). Video is being used by people more and more each day and this has resulted in YouTube’s huge popularity. The majority of people use Google to find information, but they also use YouTube to find tutorials and instructional videos for which there is an enormous demand.
Videos Rewarding Search Engines
As stated, videos are mostly educational in the sense that they are educational in. Because of this, they’re extremely valuable to the consumer. Search engines are always trying to give the best results when they search and videos are often a great source of the worth. This is the reason why, when you search with Google as well as Yahoo or Bing the video will appear alongside the usual SERP contents (Search results pages for engines).
A website has a 53-fold higher chance to be listed in the top results of Google when it has videos embedded on it. The main reason behind this is because watching video boosts the time spent on a site.
Google sees it as an investment on the visitor’s part. If they believe that you have something be valuable, and you will be rewarded with top positions.
Social Media Loves Video
Video production London is often an excellent way to communicate valuable information over a short duration, and in a manner that’s very palatable and easy to absorb.
It’s accessible and social media are the places where the content is most shared. 64% of users decide to buy after watching social media-branded videos. Social video also has twelve times the shares of images and text when combined.
This type of sharing leads to massive exposure for an audience that is targeted. Video has the edge over everything else on mobile. If you’ve ever attempted to browse an article or other web content using the go with a smartphone or mobile device this can be a little bit of an effort.
Video content is much more simple to access than other content that is on the mobile device. With 75% of all internet activity happening on mobile devices that’s an crucial aspect to think about. Videos that are short and captivating that include educational and entertainment worth are the best for mobile devices.
Videos Can be Recycled
One of the wonderful aspects of videos is once you’ve got a finished item, the process doesn’t need to end there. You can also take that finished video and cut it into smaller pieces and then use them as shorter videos that you can distribute via the social networks you use.
You could even edit the video’s content to deliver a completely different message than the one you originally had.
Video ROI is off the charts
Let’s take a look at brass nails. We understand that the incorporation of video into your marketing strategy will require an investment, but you should also know that more than half of business people who run their business say that it is the most effective ROI of all marketing strategies.
Video is professional. It boosts the credibility of the business. It’s powerful and very shareable to an intended audience. Due to these reasons, it is able to draw the most people to the company, build trust, and also generate leads or sales.
Copyright Reseau Actu.