The digital age is here to remain. It’s nearly impossible to imagine our daily lives without internet. Internet as a tool to facilitate our daily activities. It is used for all sorts of activities through it. We purchase or work, study to learn, and so much more. We are all connected by screens and the vast array of digital devices available to us today. This explains why translating your website and making its content available to new audiences could be such a beneficial strategy for internationalisation.
Some Context First
Recently, Statista, an online statistics portal, published a report describing how the number of social media users has grown (and will continue to increase) globally between 2016 to 2023. The article states that by 2021there will be roughly 3.210 billion monthly active users, mostly from the Americas and Asian countries.
What is this saying? This means that we face an immense task ahead. On other hand, we must be able to stand out in the midst of all these articles and searches. On the other hand to be able to reach your intended audience from all engaged Internet users. Therefore, administrators should be aware of the habits of Internet users who visit their sites and analyze the amount of people active on social networks when conducting market analysis.
In this article, we tell you 5 advantages of doing this. How do we begin?
Why do you need to translate your website?
1. Website Translation Increases the Possibility of Reaching More People
If you translate your website into various languages, you’ll increase your audience reach. This happens because people prefer to visit sites that are available in their native language. A survey conducted by CSA Research revealed that “76 percent of online shoppers prefer purchasing products in their own language”. In addition it revealed that “60 percent of people rarely or never purchase from websites that are exclusively English-only.”
These figures show that having your site translated into different languages can aid in increasing the amount of people who use the site. In turn, you’ll increase the chances of getting an increase in sales.
2. Web Translation Improves User Experience
Nowadays, companies have to focus on the experience that users get when exploring their websites.
What’s it all about? It is about how the user feels while browsing your blog, site or other communication channels. Anyone who visits your site is there in order to fulfill a need. Therefore, one of the biggest hurdles in creating content is paying attention to all the details. From the language you use to the amount of time it takes for different areas to open. This has to do with it being the case that individuals are trying to find solutions quickly and quickly.
If you think about it you can imagine that someone goes to your site but can’t be able to comprehend the content as it is not available in their language. Perhaps they only understand just a part of it. The person in question is probably a potential (but undiscovered) user, customer, or reader.
We’ve seen before that customers prefer buying products on sites that are translated into their language. The study conducted by CSA Research also revealed that: “Seventy-five per cent of respondents believe that they will be more likely to buy from the same company again the customer service is available in their native language. This is especially true for those with less competence in English. Yet, 60% of those who are most confident in understanding English favour having customer care in their own language.”
3. Website Translation enables you to more effectively connect with your customers or readers
The most important thing to take into consideration when communicating something is your target audience. While these are all words we hear and read every day, there are times that daily priorities or the inability to focus and force us to avoid it. Knowing your target audience helps you know how to connect with them effectively. It also helps you discern which are the most beneficial services you can offer to your target audience and what channels. This is an important point to remember: Communicating is not only about communicating information. It’s also about being able to understand your audience and be able to connect with them.
It is common for websites to are translated literal. In other words that they do not consider which language your target audience is using the most or which one would be the most appropriate. Thus, if you’d like to connect with your customers or readers, you’ll need to communicate with your audience in their own language. Apple for instance one of the most renowned technology companies, understood the global nature of its customers. That’s why its website is accessible in 130 languages.
This doesn’t mean you must make your site available in all of these languages. However, it does mean that you should consider the geographical location of your target audience to strategically choose the languages you want to translate your website into.
4. The translation of your website can improve your SEO Ranking
Improve your SEO position is the process of doing “tweaks” of your website so that search engines better understand the site. The result is that you will rank among the top sites when someone searches for information related to your website’s content or services. To achieve this it is essential to optimize your website by focusing on different aspects. This includes: creating meta descriptions, naming each page with a distinct style, being concise and descriptive, as well as employing titles that are connected to your website, to name but some.
Remember! In the beginning, that users prefer sites in their native language. Additionally, a great user experience relies on giving the audience what they require. Also, it is vital to speak the similar language to your audience. In light of this, translating your website is efficient way to improve your SEO and to reach new viewers.
5. Website Translation Improves Your Brand Image
Websites that are translated to various languages are more trustworthy. In fact, people are more likely to consider companies with that have a global presence as more prestigious. This is due to the fact that they be more accessible to a wider audience or because they have greater number of customers.
Additionally making your website accessible in different languages shows that you are concerned about your customers. Since your content will be easily accessible, it will be easy to interpret by people from all over the world.
Final Thoughts
The Internet is the perfect word for globalization. In the flash of an eye, visitors from all over world could be visiting your website. Therefore, if you wish to connect with a larger number of customers or visitors and increase your sales, then translating your site is essential. And remember! Translating your website with machine translation software will not be enough.
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