The definition of animated explainer video is very narrow for most people. This is a video that you place on your homepage and tells visitors who are not paying attention in a matter of minutes all about your product.
In reality, however, the explainer video can do so much more than that.
We will be discussing some of the surprising ways that explainer videos can be used and why.
1. Sales pitches
It can be stressful to pitch a product or idea to investors or customers. An explainer video is a great way of presenting the core value proposition of your product to potential customers or investors. It’s also easy to do.
The video can be taken into the boardroom. This allows you to take a moment to prepare yourself for the pitch and makes a professional first impression on your audience.
Start with a declarative statement and sell one or two features. Then, finish with an open-ended question.
2. Shows/conventions
Expos and conventions are a great way to meet potential customers and partners. It’s crucial to convey your message quickly, much like in a sales pitch. People should be able to see your booth and get a feel for who you are and what you do even if it was not their intention to stop by.
An explainer video from an animated explainer video company can be displayed on loop behind you. It’s a good idea to display captions on the screen so that people can still understand the message of your video even if they’re not close enough.
3. Email marketing campaigns
Videos can do much more than just make your email marketing campaign more attractive.
Syndacast claims that using the word “video” will increase open rates by 19%, boost click through by 65%, and decrease unsubscribe rates of 26%
There are many ways you can use video in emails. One option is to integrate it into your email workflows. Let’s suppose you have a guide or ebook available for download on your website. This content is password protected. A visitor can download the content and then share their email address. This is usually routed into an email nurturing sequence. While the first email will contain the piece of content, the purpose of the nurture sequence is to guide the person along your sales funnel. It gradually shifts the conversation’s focus from the content to your products or services. A great time to share a short video explaining the essence of your product or service in the third or fourth email.
4. Email signatures
Did you know that emails send out 269 billion messages every day across the globe?
Templafy reports that the average worker sends 40 business emails per day and receives an average of 121.
Imagine each email had a brief explainer video that sold your product/service. This is a lot of people who are already receiving the email, but that’s not surprising.
5. Training within the company
Training and onboarding are crucial. Informing the long-term sustainability and performance of a new hire can be crucial in the first few days of employment is often critical. These first days require the sharing of a lot of important information and processes.
The problem with the human brain is that it is like a sieve. Even when we make conscious efforts to focus and concentrate, our brains are not able to keep up. Even with our best intentions, the human brain is not wired to retain all information. And, unfortunately, if we don’t need it, it can cause problems.
This is where we see the value of video training. It’s based on educational neuroscience. According to The Social Science Research Network (SSRN), 65% of people can learn visually.
Video can also be repeated and re-watched. All your new employees can receive the same information. There are no gaps in your training because you forgot something on day three. Smart businesses offer internal content repositories that employees can access to fill in any gaps they may have missed.
Copyright Reseau Actu.