Spam sales in the UK hit a record high as people load up on foods that can be stored during the pandemic
- Spam sales have globally hit new records for the seventh year running
- Sales have rocketed by 4.2pc this year, according to the data firm Nielsen
- The product became popular in World War Two and has built up a cult following
By Daily Mail Reporter
Published: | Updated:
Spam sales in the UK have hit a record high as people load up on foods that can be stored during the pandemic.
Sales have rocketed by 4.2pc this year, according to data firm Nielsen, helping Hormel, the company that makes the iconic brand, deliver record sales of £2.65bn in the three months to the end of October.
The increase comes as Spam sales globally hit new records for the seventh year running.
Spam became hugely popular during World War II but has generally been frowned upon by filet-mignon loving elites
A spokesman for the company said: ‘Sales have been very strong because of the pandemic as people stock up. It is hard times, sometimes people like a bit of comfort and to hark back to the good old days.’
Spam became hugely popular during World War II but has generally been frowned upon by filet-mignon loving elites.
Nevertheless the product has built up a cult following down the years and is often served up for breakfast alongside egg and chips.
Its iconic status was epitomised by Monty Python who in 1970 devoted an entire sketch to the processed meat.
The sketch was set in a café which mostly served dishes containing Spam, including ‘egg and Spam, egg bacon and Spam, Spam egg sausage and Spam, Spam egg Spam Spam bacon and Spam.’
The product has built up a cult following down the years and is often served up for breakfast alongside egg and chips
Hormel makes Spam in the US from its factory in Austin, Minnesota and operates in more than 80 countries worldwide.
Outside the US, Spam has a large international market, especially in the Asia-Pacific region.
It has been a household name in Hawaii since it was introduced in 1937.
It can be found on menus across the islands, as Spam musubi – a sushi-like dish – Spam fried rice, and the popular breakfast – Spam, eggs, and rice.
In South Korea, it was introduced by the US army during the Korean War, when food was scarce.
Today, Spam is so much a part of South Korean culture, that it is the staple ingredient in one of the country’s favourite dishes: budae jjigae, or army stew.
‘The Spam brand delivered its seventh consecutive year of record growth,’ Hormel’s chief executive Jim Snee said.
‘We are also beginning work on another expansion for the Spam family of products scheduled to be operational in 2023,’ he added.